Brazil's trade promotion agency Apex and sugar cane industry association Unica would reportedly undertake a US$10 million campaign aimed at boosting the use of sugar cane-based biofuel, according to media reports. Apex and Unica on Feb. 25 signed a pact that will run until the end of 2009. The campaign will target the United States, Canada, Europe and Asia.
"The aim is to build an international market for biofuel, which is now virtually non-existent," Apex president Alessando Teixeira said in an Agence France-Presse report. Teixeira said the demand for ethanol from crops grows up, but the Brazilian ethanol made from sugar cane, has become the most viable alternative, with a competitive advantage over the corn, beets and other raw materials. "
The United States is the world's largest ethanol producer, with 28 million litres output mostly derived from corn in 2007. Brazil is second with 22 billion litres of ethanol produced from sugar cane.
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