Wednesday, 2 April 2008

São Paulo, Brazil, the "Behavioral H2R Flash" study


The dream of buying a house is in the plans of the residents of São Paulo property in 2008. Last year, few managed to reach this objective. But, when talking about redoing and building, the residents of São Paulo property over the age of 26, in the upper classes, are those who say that they redid their home somehow, or even built a house in 2007. For 2008, this step is in the plans of women aged 26 to 65, married people and people in the upper middle and middle class.

Vehicles also objects to the required majority. Only senior people (51 to 65 years) have no plans to buy more cars than last year. Of all the other, more residents of Sao Paulo property plan to make new purchases of this kind in 2008. About 20% of those surveyed adolescents should be 18, as this year they plan to buy cars, a lot more than 5%, which had acquired them in the past year.
"It will be recalled that the dream of purchasing durable goods, like a car or a house, are not always met. Should specific spending plan for non-durable goods, such as clothing, for example, spend more than planned," explained the businessman.

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