Tree wants to double number of hotels by 2010

The network Blue Tree, now owner of 25 hotels in Brazil propertyand Argentina, plans double in size by 2010, half the growth of the country's economy, and will expand to other South American nations like Chile and Peru, told Reuters the chairman of the company, Chieko Aoki.

According to her, this expansion is also due to the lack of beds in large metropolitan regions and the need for investment in hotels facing business in midsize cities, such as Sao Jose dos Campos, where is the factory of Embraer, or Rio Verde (GO), region of agribusiness.

By 2010 will be at least 24 more hotels, with four in Brazil property, and 20 divided between Argentina, Chile and Peru, most of them more as a model of tourism that applied in most enterprises of the Blue Tree in Brazil property, said the executive.

This plan should go ahead, according to her, despite the North American real estate crisis, which also affects foreign investors, in particular Portuguese and Spanish, which help sustain the growth of the network of four-star hotels.

"Brazil property still needs to market for hotels business, this is the greatest need ... In San Francisco already lacking hotels and if that does not change here five years will miss place in the city. Must expand even," said Aoki, 59 , in an interview to Reuters in a network of hotels, in São Paulo.

Known as the hotel queen in the country, a Japanese-Brazilian born in Fukuoka says that the industry is entering a new time, in which the industrial districts that accelerate the economy call the accommodations that it provides.